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Can I/ Should I send a newsletter from Outlook?
Beits Livneh SME Eliances
Why was I told NOT to use outlook to send newsletters and bulk mail? . . . keep reading

Executive Branding Secret - Be The Hunted In Social Media
Matthew O'Brien SME Eliances
This is the fourth of a multiple part series on executive brand building. This segment focuses on being "The Hunted" in social media for increasing your brand visibility and influence for driving more inbound opportunities. . . . keep reading

Building a Business Dashboard
Kirk Morales SME Eliances
Having insight into how your business is doing is critical, especially if you want to be able to make real-time decisions to improve your business. Without much technical know-how, . . . keep reading

No, You Did Not 'Patent' That -- It's 'Patent Pending' or Perhaps Worse!
Brad DeSandro, the “IP Enforcer”, Eliances Subject Matter Expert
When explaining what he's selling, an entrepreneur may say "I patented that". But actually, the entrepreneur's wares may be 'patent pending', or the patent obtained might be easily designed around and provide little patent protection. This article explains this. . . . keep reading

Marketing on a Start-up Budget
Kasten Spethmann SME Eliances
How can you do marketing and advertising when you are a start-up that is strapped for cash? . . . keep reading

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